From my head on seo expert
Although there are some companies that will require you to put funds on your reseller account. This practice is quite acceptable and is part of the whole cycle of sales in these companies. Of course there are companies that are totally free if that is what you want. What you want to do or how much you want to get involved is the next thing you should consider. In some cases, depending on the Seo company or on the program it offers, the reseller can actually be free to do other things or concentrate on his business after making the referral.