Internet marketing strategy, a world to learn about
One method used is that of inserting relevant key words into your site. For example, if your site is related to pets you may want to included key words such as parrot, veterinarian, cat, and dog on your site to guide customers during a search. Key words are a big part of successfully popping up in a search engine. However, SEOs which use irrelevant key words in sites to mislead customers are referred to as Black Hat Seo, and are unethical. Using irrelevant keywords can have your site banned from search engines, so be sure you are playing fair.