See my blog on a greeting card
Blue Mountain Cards entered the Internet age in 1996 when it launched its website offering free electronic greeting cards. Blue Mountain Cards electronic greeting cards were born from the Schutz family practice of communicating with their son, away at college, through email. The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began. Blue Mountain Cards electronic line began with 35 basic designs for the more common occasions such as birthdays, graduations, thank yous, and emotional support. The sender chose and personalized a design from the Blue Mountain Cards website, and an email notification was sent to the recipient, who then accessed the card through a pick up window on the website.